TikTok trend alert! This blog post is dedicated to taking you on a ride through our all-time top #trending beauty products on TikTok and Instagram.
Let’s go back – back to the beginning... In spring 2023, these three darlings sold out at record speed – almost before they even hit the shelves. All thanks to social media – especially TikTok.
But what made them so popular back then, and why are they still in such high demand? It all started when cream blush, highlighter, and contour came back into the beauty spotlight. They regained cult status alongside the "clean girl aesthetic" trend, which is all about achieving a natural, dewy, and effortlessly radiant base.
This look is easiest to create using creamy textures that melt seamlessly into the skin and give off that fresh, young vibe. Neither cream products nor the "clean girl" aesthetic have gone out of style since – which is why our UP series continues to be a strong player in the makeup game.
But TikTok hasn’t just hyped the "clean girl" look – we’ve also seen trends like "sunburn blush," where blush is applied high on the cheeks and across the nose for a sun-kissed effect. Another fave is "underpainting," where contour and blush are applied before foundation to create a more natural, diffused finish. Then there’s "dewy skin" – a trend that thrives on moisturising, light-reflecting cream products to achieve that healthy, hydrated glow.
The UP series is super easy to use: shake it, twist the tube to "on", and gently squeeze the product into the applicator sponge. Dab under the cheekbones (contour), onto the apples of the cheeks (blush), or above the cheekbones (highlighter), then blend using a brush or sponge.
Whether you're into the "clean girl" aesthetic or feeling inspired to try out the latest TikTok trends, cream blush, contour, and highlighter are still essential in any beauty routine!
Another product that’s been setting off social media trend alarms is our OH MY GLOW Bronzing Drops.
Bronzing drops have been a massive trend throughout 2023 and 2024. These tiny drops deliver glow in seconds and can be mixed with your moisturiser, foundation – or used on their own. Perfect for that “sun-kissed glow” or “healthy glow” that's all over your feed.
Why are they so popular? They will give you a natural bronzed look without feeling heavy on the skin – and you can easily adjust the intensity to suit your mood or makeup style. On TikTok, we’re seeing the rise of the "no-makeup makeup" trend, where bronzing drops are used as a lightweight alternative to fake tan or heavy bronzers.
What sets our OH MY GLOW Bronzing Drops apart is that they don’t just give a gorgeous bronze tint – they also contain hydrating ingredients that keep your skin looking fresh and glowy all day long. They’re the perfect match for the growing “skincare-infused makeup” trend, where products do double duty: looking good and being good for your skin.
Whether you're after a subtle summer glow all year round or just want to warm up your complexion, OH MY GLOW Bronzing Drops are definitely worth a try!
Plumping lip glosses have never been more in demand! Because honestly – who wouldn't want fuller-looking lips in just two minutes with a single swipe of gloss? We sure do!
That’s why we created LIP FILLER – Plumping Lip Gloss, packed with active ingredients that visibly boost lip volume within minutes.
Plumping glosses really started trending in the mid-2010s, rising alongside makeup tutorials and the influencer era. Kylie Jenner’s iconic lips kicked off a global obsession with fuller pouts, leading to a wave of products that promised a similar effect – no fillers required.
Today, plumping lip gloss is a beauty essential – combining volume, care, and high shine in one swipe.
