Shop contour at GOSH
Contour is key when you want to give your face more shape, definition, and dimension. Where foundation evens out your skin tone, contour creates shadows where you naturally have depth in your face. The result is a more sculpted look, where cheekbones, jawline, and face shape are highlighted in a subtle or dramatic way, depending on how much you build up.
What is contour and what is it used for?
Contour is typically a darker shade than your own skin tone, used to shape and define the face. By strategically placing contour, you can:
- Highlight cheekbones
- Create a more defined jawline
- Soften or define the forehead
- Create the illusion of a slimmer nose
Contour is about playing with light and shadow, not about changing your face, but about enhancing the features you already have.
Where can you apply contour?
You apply contour in places where there would naturally be shadows on the face:
- Under the cheekbones, from the middle of the ear slightly towards the mouth
- Along the jawline for a more defined and “snatched” look
- At the temples and hairline to give more balance to the forehead
- On the sides of the nose for a more defined bridge
Start with a little product and slowly build up. Always blend well with a brush or sponge so that the transition to your foundation is soft and natural.
What types of contour are there?
There are several types of contour, so you can choose according to skin type, routine, and desired finish.
Cream contour
Cream contour has a soft, creamy texture that is easy to blend and gives a more “skin-like” result. It is perfect for normal to dry skin or for those who love a glowy, natural base. Cream contour works well on top of liquid foundation.
Powder contour
Powder-based contour is ideal if you have combination or oily skin or prefer a more matte and defined finish. It is also perfect if you already use setting powder, as it blends beautifully on top of powdered bases.
There are both cool contour shades, which mimic natural shadows, and slightly warmer variants that provide a mix of contour and bronzer effect. Choose cooler tones for pure shadow and slightly warmer ones if you want to both define and add warmth to the skin.
