Trending makeup products

TikTok trend alert! We've dedicated this blog post to taking you on a tour of our all-time top #trending beauty products on TikTok and Instagram.

BLUSH UP, SHAPE UP, GLOW UP

Let’s go back, back to the beginning… Back in spring 2023, these three darlings sold out in record time – almost before they even launched. All thanks to social media – especially TikTok.

But why were they, and why are they still, so popular? It all started when cream blush, highlighter, and contour once again became a focus in beauty trends. They regained their popularity with the "clean girl aesthetic" trend, which is about achieving a natural, dewy, and slightly glowy base. This look is easiest to create with creamy products that melt into the skin, providing a fresh and well-groomed appearance. Neither cream products nor the "clean girl" look have gone out of style since, which is why our UP series remains strong in the market.

But TikTok hasn't just made the "clean girl" look popular – we've also seen trends like "sunburn blush," where blush is placed high on the cheeks and bridge of the nose for a sun-kissed look. Similarly, "underpainting" has gained traction, where contour and blush are applied under foundation for a more natural finish. "Dewy skin" is another TikTok trend where moisturized, light-reflecting cream products play a significant role in creating a healthy and hydrated look.

The products in the UP series are super easy to use: Shake them, turn the tube to "on," and dispense a little product into the sponge. Apply a few dabs under the cheekbone (contour), on the cheeks (blush), or above the cheekbone (highlighter), then blend with a blending brush or sponge.

Whether you're going for a "clean girl" look or want to experiment with new TikTok trends, cream blush, contour, and highlighter are still must-haves in any makeup routine!

OH MY GLOW

Another makeup product that has set off the trend alarm on social media is our OH MY GLOW Bronzing Drops.

Bronzing drops themselves have been a huge trend in both 2023 and 2024. These small drops can create a glow in no time and can be mixed into your day cream, foundation, or used alone. This makes them perfect for achieving the coveted "sun-kissed glow" / "healthy glow" that dominates social media.

One of the biggest reasons for their popularity is that they can provide a natural, tanned look without feeling heavy on the skin, while also being adjustable in intensity. On TikTok, we see the "no-makeup makeup" trend, where bronzing drops are used as a light alternative to self-tanner and heavy bronzer.

OH MY GLOW Bronzing Drops stand out because they not only add a beautiful bronze hue but also contain moisturizing ingredients that keep the skin fresh and glowing all day. They fit perfectly into the growing trend of skincare in makeup, where products should not only beautify but also care for the skin.

Whether you want to achieve a light summer look all year round or give your skin an extra dimension of warmth, OH MY GLOW Bronzing Drops are definitely worth a try!

LIP FILLER

Plumping lip glosses have never been more popular! Because who wouldn't want fuller lips in just two minutes – simply by applying a lip gloss? We do!

That's why we've developed our LIP FILLER – Plumping Lip Gloss, which contains active ingredients that increase lip volume after just a few minutes.

It comes in four variations:

·         Baby – has a warming effect

·         Ice – has a cooling effect

·         Crystal – filled with glitter and has a cooling effect

·         Mocha Mousse – a lovely, brown shade

Plumping lip glosses really started trending on social media in the mid-2010s, especially with the rise of makeup tutorials and influencer culture. Kylie Jenner's famous lips sparked a global fascination with fuller lips, leading to a wave of products that could provide a similar look without fillers. Today, plumping lip glosses are a must-have in any makeup bag because they combine effect, care, and shine in one simple application.